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RCFE Excellence Cooperative aka RCFEXCOOP.org
You didn’t land here by accident — the insights you’re about to discover could transform your RCFE and your livelihood. I don't believe in coincidence, I believe everything that comes across you is for a reason. Confused? Read more below on how our Co-Op can help your Board and Care operation.
Our Co-Op is where Board and Care Owners Unite to Protect, Grow, and Thrive Together.
This Co-Op is "Made By Us, Owned By Us, Run By Us"
What is a Co-op vs. Franchise vs. Independent
Safeguarding Your Residential Care Facility
We are a purpose-driven cooperative created by board and care owners, for board and care owners who understand your unique challenges. RCFEXCOOP.org offers a powerful alliance where facility operators unite to access shared resources, industry expertise, and collective advocacy. Join us at RCFEXCOOP.org as we help you protect your livelihood.
A co-op is a smarter, more collaborative way to do business — offering greater flexibility, shared resources, and community support compared to a franchise or traditional business model.
Top Challenges for RCFE Owners
Staffing Crisis
Finding and keeping caregivers is the #1 challenge, especially on short notice. We have a staffing and training division called, "USTConnectCare.org" which is included at no charge for now. We are adding an "Uber" like app to put owners and staff who are looking for each other's services.
Regulatory Compliance
Stricter inspections and documentation requirements risk citations or closure. Receive a systematic approach from an alumni of the Department of Social Services Advisory Board plus 20+ years experience of owning board and care homes in Southern California. Plus as a member, you will have access to several colleagues dealing with the same issues that can help other members.
Census & Marketing
Losing even one resident costs thousands monthly. Referrals are unreliable. We have created an internal as well as an external referral agency that our members will have access to over 50+ referral agencies called, "FindBestRCFE.org". Our members will get a hefty discount on the referral fees and priority referrals.
Burnout & Isolation
Owners wear too many hats with little support, leading to high stress. Therefore, being part of a "village" creates camaraderie instead of competitors. Have more fun with your peers and also enjoy our tax deductible vacation conventions, places like, Las Vegas, and the Philippines…. Why be a lonely sheep and get eaten by wolves, join our heard and be protected from these wolves.
What If…Then What?
You've solved the problems, but you lack the vision on your next step or not planned correctly your exit strategy. Or, you loose everything through State Closure or heaven forbid, you get sued for negligence. I have the perfect strategies to protect your legacy, plan your retirement, reduce retirement taxes, expansion if you desire, or liquidate your home, to have in place a plan for the end game. called WhatiFThenWhat.org.
The Main Reason of Failure in this Industry is a State Closure
$300
Starting Legal Fee
Per hour minimum
$700
Premium Legal Fee
Per hour maximum
$30,000+
Retainer Fee
Average upfront cost
Here is something to think about? Being cheap verses being smart?
Legal fees can start at $300 to $700 per hour, plus an average retainer fee of $30,000. or more. Plus, families and the community can also bring up Civil and Criminal cases against you and your estate.
The Unfair Advantage of Being a Member of RCFEXCOOP.org
These 4 Pillars Aren’t Just a Framework — They’re the Difference Between Surviving and Thriving as an RCFE Owner
1st Pillar: RCFEXCOOP.org; the Core Hub for RCFE Operations & Success
Compliance training & licensing support
Access comprehensive training materials and get expert guidance on maintaining your license
Operating systems & admission contracts
Utilize proven systems and legally-sound contracts for smooth operations
Menu planning, audits, & documentation
Access nutritional resources and documentation templates to ensure quality care
Templates, best practices, and community forums
Connect with fellow owners and access industry-leading operational resources
Purpose: Empower owners with knowledge, community, and operational excellence.
2nd Pillar: FBRCFE.org
Powerful Referral Agency using a dual-agency model (internal & external). This gives co-op members a major edge in attracting residents—leaving non-members at a serious disadvantage.
Internal means, all members will be referring only other members for their overflow of potential inquires for a referral fee. External, where we are marketing to the community outreach, hence another referral source for the Co-op members. Note: RCFE cannot refer to each other due to the "No Kick Back Rule", where fines can be as much as $25,000 or more, and/or face criminal prosecution, but FBRCFE.org (FindBestRCFE) is a referral agency so no problem there.
3rd Pillar: USTStaff.org
A fully integrated staffing solution that helps conquer one of the toughest problems in the industry—Recruiting future staff, and training existing and new staff. Also, we are integrating an app that's similar to the "Uber" concept but for employment. For example, owners will request that they need a staff on this app; staff will place their availability on this app, then our app connects the two. To combat high turnover rates and lack of motivation, we created for our members an in-house certification program and help staffing with their future careers in becoming future CNAs, or LVNs, or RNs.
Supporting staff in their professional growth not only boosts motivation, but also fosters long-term loyalty and strengthens your workforce retention strategy.
4th Pillar: WhatiFThenWhat.org
Protecting What You’ve Built: Wealth, Assets, and Retirement. We guide you in:
  • Protecting your business using LLCs and Asset separation
  • Passing assets tax-free using Living Trusts
  • Building a tax-free retirement using IUL (Indexed Universal Life) with the added benefit of a Life Insurance Policy for the benefit of your family you leave behind.
  • Creating lifetime retirement cash flow with Annuities
  • Growth, if you wish to expand, or sell your facility, at a discount on commissions, using our Real Estate connection.
A Collaborative Community
  • Share best practices
  • Offer mutual referrals
  • Defend against unfair regulations
  • Compete more effectively with larger assisted living facilities
  • Get ready for fun, fun, fun with our working seminars in exciting locations like the Philippines, Las Vegas, or on a cruise! It's not all work and no play; enjoy some well-deserved rest and relaxation, with Uncle Sam potentially helping to pay for it through tax deductions.
Crucially, members become an integral part of a growing "village" of like-minded owners. This collaborative community operates under the principle:
"Made By Us, Owned By Us, Run By Us."
All members will sign a "Non-Compete, Non-Disclosure, and Non-Pouching" Agreement as part of our Terms and Conditions. Our focus is on collaboration and mutual support, not competition.
Cost vs Benefits: Why RCFEXCOOP.org is a Smart Choice
Let's talk real value.
Traditional Property Management
Compare this to a traditional property management companies often charge 8–10% of your gross monthly income (so, if your gross rent income is $30,000, that would be $3,000/mo.) — and for what? Mostly to answer calls, coordinate basic tasks, and act as a middleman. No support with compliance. No help with staff shortages. No real solutions for growing your census or improving your operations. In most cases when the tenant calls on them, they simply make calls to hire vendors to fix the problem, and charge the property owners' for services render. In most cases, it's just a GLORIFIED ANSWERING SERVICE. I know because I have owned over 300 rental units.
RCFEXCOOP.org Difference
As a co-op member, you gain access to:
  • Real-time regulatory guidance and expert support
  • A dynamic internal and external referral system over 50+ Referral Agencies for you (FBRCFE.org)
  • A smarter staffing solution (built like an Uber for RCFE staffing - USTStaff.org)
  • Ongoing training and business resources (RCFEXCOOP.org)
  • Legacy and Asset Protection strategies tailored for care home owners (WhatIfThenWant.org)
The difference is simple:
For less than 1% of your gross monthly income (fully tax-deductible), you gain access to a professional ecosystem designed to keep your business strong and supported. Compare this to Property Management companies charging between 8-10% monthly of the gross rental income for basically an answering service. But, property owners pay this "fancy answering service". A plain and simple question, what is your Cost vs. the Cost of not joining?
A Message from the Founder
You are now in the operation of this lucrative business industry, but it also carries with it lots of risk that can be taken away from you at anytime. But, the growing population of seniors and the advantages of owning real estate properties that brings in leveraged appreciation and great tax benefits, can all come tumbling down with one major negligent uncared-off, lack of proactive action. Basically, mis-management. I've created this cooperative to help Board and Care Owners to manage their livelihood. Be on top of your business and think about "Then What"….
Let's work with each other, not against each other. We face enough challenges — from strict state regulations to large, deep-pocketed facilities as our competitors. By uniting, we elevate the standard of care and strengthen our entire industry, the "6 - bed Board and Care Home" facilities.
My sincerest best wishes to all Board and Care Owners. I look forward to helping you succeed in business, and the legacy you should leave behind for your family.
As Matthew said in 1:37, "For with God nothing will be impossible". And I also practice, Proverbs 11:25, which says, "The one who blesses others is abundantly blessed; those who help others are helped."
A Brief Background of the Founder
Luis Gaurano received his MBA from Pepperdine University and got the highest grade in his Thesis titled; "How to Run Assisted Living Facilities" back in 1991. He got started in the six bed home (Residential Care Home for the Elderly, "RCFE") as a real estate commercial agent representing buyers and sellers. Afterwards, he decided to venture into the business of owning and operating his first RCFE home then growing it to five (5) six bed homes all in San Clemente creating the best and highest level of operation within a period of 4 years, and operated for 22+ years. He strategically chose San Clemente because of its senior population and the scenic ocean views which everyone of his properties commanded. And he also owned a forty-nine (49) facility in Palm Springs. He was recognized by the Department of Social Services / Community Care Licensing as an "Outstanding Facility Operator" and was part of their Advisory Board where he served for several years assisting with state policies for RCFEs. He has since left the board and care business, and ventured into other businesses. He sold off all his facilities and expanded into having his own Real Estate Development company where he built over 900 homes. His most priced property was a 63-acre Corner Parcel of commercial land located in Palm Springs as well as several other real estate properties. Luis also attended Law School in the Bay area, and attended UC Irvine Master Degree program in Land Development. He is also a licensed Independent Insurance Broker in 6 states, and has been a Financial Advisor for over 25+ years. As Warren Buffet's philosophy in business when analyzing a business is to ask, "What If… Then What". Question for you, What is your "Then What"? Let's talk book a call with me, I would like to know or help you plan your "Then What".
Become the "First 50 - Founding Members" and receive Life-Time VIP benefits.
Receive Life-Time Benefits;
  1. No price increase ever
  1. Receive our app FREE; FBRCFE.org
  1. Receive our app FREE; USTStaff.org
  1. Discounts on our Legacy Programs
  1. Receive two (2) Votes in what we do when the time comes
  1. Quickly qualified to be a Board Member. Voting must take place.
  1. Only 50 spots so book yours NOW.
Exclusive Member Guarantees
50% Off of Mock-Up State Annual Inspection
Receive a comprehensive facility evaluation worth $500 for 50% off promotion while it still last.
  • Identifies compliance issues before real inspections
  • Detailed report of improvement areas
  • HIPAA-protected assessment
  • Limited-time offer for new members
  • All Members signs a None-Compete, None-Disclosure and None-Pouching. Part of Terms and Conditions.
One-Year Money Back Guarantee
We're confident your benefits will far exceed your cost — that's why your membership includes our unbeatable ONE-YEAR satisfaction guarantee.
  • Full refund if RCFEXCOOP.org doesn't deliver the amount of value of your annual membership fee
  • Demonstrates our confidence in our services
  • ZERO RISK to your business
  • Membership fee is 100% Tax Deductible
Secure your territory now before your competitors claim these valuable benefits.
Book Your Appointment NOW.
The Final Question is not "Why Join"? it's "Why Not"?
More than just protection — it’s a community. A "Village" of board and care owners working together to secure a future. Don't be left out by yourself with no village, no community, no tribe, no support.
Book an Appointment with me NOW. When you do, we are giving a FREE Mock-up Annual Inspection to see where your at and be ready for the up-coming State Inspection. Don't be a lone sheep and get eaten by wolves. Be protected by your village.