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"Our Co-Op is where Board and Care Owners Unite to Protect, Grow, and Thrive Together."
RCFE Excellence Cooperative aka, "RCFEXCOOP.org"
Safeguarding your facility, amplifying your mission, and transforming your residential care community. We are a purpose-driven cooperative created by board and care owners, for board and care owners who understand your unique challenges. RCFEXCOOP.org offers a powerful alliance where facility operators unite to access shared resources, industry expertise, and collective advocacy. Join us at RCFEXCOOP.org as we help you protect your livelihood.

by Luis Gaurano, MBA, Founder

The Unfair Advantage of Being a Member of RCFEXCOOP.org
"The Power of the Co-op Model Integrating Strategics Divisions within the Co-op"
✅ FindBestRCFE.org, a powerful Referral Agency using a dual-agency model (internal & external). This gives co-op members a major edge in attracting residents—leaving non-members at a serious disadvantage. Internal means, all members will be referring only other members for their overflow of potential inquires for a referral fee. External, where marketing to the community outreach hence another referral source for the Co-op members.
✅ USTConnectCare.org, a fully integrated staffing solution that helps conquer one of the toughest problems in the industry—Recruiting future staff, training existing staff, and creating an employment agency similar to an "Uber" concept where members can access this unique concept.
✅ A Village of Support: Most importantly, members become part of a growing community of like-minded owners. This “village” collaborates to:
  • Share best practices
  • Offer mutual referrals
  • Defend against unfair regulations
  • Compete more effectively with larger corporations
  • All members will sign a "Non-Compete, Non-Disclosure, and Non-Pouching" Agreement as part of the Terms and Conditions.
A Brief Background of the Founder and his Profound Message to Board and Care Owners
Luis Gaurano received his MBA from Pepperdine University and got the highest grade in his Thesis titled; "How to Run Assisted Living Facilities" back in 1991. He got started in the six bed home (Residential Care Home for the Elderly, "RCFE") as a real estate commercial agent representing buyers and sellers. Afterwards, he decided to venture into the business of owning and operating his first home then growing it to five (5) six bed homes all in San Clemente creating the best and highest level of operation within a period of 4 years. He strategically chose San Clemente because of its senior population and the scenic ocean views which everyone of his properties commanded. And he also owned a forty-nine (49) facility in Palm Springs. He was recognized by the Department of Social Services / Community Care Licensing as an "Outstanding Facility Operator" and became part of their Advisory Board where he served for several years assisting with state policies. He has since left the board and care business and venture into other businesses. He sold off all his facilities and expanded into having his own Real Estate Development company where he built over 900 homes. His most priced property was a 63-acre Corner Parcel of commercial land located in Palm Springs as well as several other real estate properties. Warren Buffet's philosophy in business when analyzing a business is to ask, "What If… Then What".
You are now in the operation of this lucrative business industry, but it also carries with it lots of risk that can be taken away from you at anytime. But, the growing population of seniors and the advantages of owning real estate properties that brings in leveraged appreciation and great tax benefits, can all come tumbling down with one major negligent uncared-off, lack of proactive action. Basically, mis-management. I've created this cooperative to help Board and Care Owners to manage their livelihood. Be on top of your business and think about "Then What".
Yours truly, Luis Gaurano, MBA and Founder. I look forward to helping you succeed in business and in life. As Matthew said in 1:37, "For with God nothing will be impossible". And I also practice, Proverbs 11:25, which says, "The one who blesses others is abundantly blessed; those who help others are helped."
Top Challenges for RCFE Owners
Staffing Crisis
Finding and keeping caregivers is the #1 challenge, especially on short notice. We have a staffing and training division called, "USTConnectCare.org" which is included at no charge.
Regulatory Compliance
Stricter inspections and documentation requirements risk citations or closure. Receive a systematic approach from an alumni of the Department of Social Services Advisory Board plus 20+ years experience of owning board and care homes in Southern California. Plus as a member, you will have access to several colleagues dealing with the same issues that can help other members.
Census & Marketing
Losing even one resident costs thousands monthly. Referrals are unreliable. We have created an internal as well as an external referral agency that our members will have access to over 50+ referral agencies called, "FindBestRCFE.org". Our members will get a hefty discount on the referral fees and priority referrals.
Burnout & Isolation
Owners wear too many hats with little support, leading to high stress. Therefore, being part of a "village" creates camaraderie instead of competitors. Have more fun with your peers and also enjoy our tax deductible vacation conventions, places like, Las Vegas, and the Philippines…. Why be a lonely sheep and get eaten by wolves, join a heard and be protected from these wolves.
The Cost verses the Benefits. Protect Your Livelihood.
Legal fees can start at $300 to $700 per hour, plus an average Retainer Fee of $30,000. Plus, families and the community can also bring up Civil and Criminal cases against you and your estate.
Issues, like;
Financial Losses
Your entire business plus the possibly of losing your real estate property. Also, when the state closes down one of your home, they close down "ALL" your homes. Do you have strategies in place?
Compliance Risks
Citations, fines, and possible shutdown threaten your business.
Personal Toll
Isolation leads to burnout, decision fatigue, and no second opinions.
Worst Case
Facility closure means lost income, reputation, and legacy.
Main Points of Closure by the State Legal Problems
  • Elderly Abuse
  • Health and Safety Code Violation
  • Lack of Supervision
  • Negligence
  • Physical Abuse
The Cooperative Solution

Co-Op Support by Members
A village of professionals who understands our challenges. A group is always better than being alone. Don't be a lonely sheep where wolves will eat you alive, stay together with your herd and be protected.
Shared Resources
Access tools, training, and systems that would be costly alone. Inside RCFEXCOOP.org are resources that are INCLUDED in the membership such as; USTConnectCare.org is an Uber like concept for a staffing agency, and a staff training school for caregivers. Plus, another great resource is FindBestRCFE.org, a referral agency consisting of all our members referring each member's home which can consist more than enough referral agencies to fill our members' vacancies, are both available to Members Only at no additional cost. Note: We may branch off and these two resources can be a paid subscription in the future, and not included in our current benefits. But, if you join before this happens, all current members will be grandfathered in to all the current benefits.
Member Success Focus - "Our Village"
Structured to benefit members which non-members cannot compete. All members work as a whole having a voice, and controls the cooperative. All members sign a "Non-Compete; Non-Disclosure; and Non-Pouching Agreement" with huge penalties if violated. We are here to help each other out and not hurt each other.
For less than 1% of your gross monthly income (fully tax-deductible), you gain access to a professional ecosystem designed to keep your business strong and supported. Compare this to Property Management companies charging between 8-10% monthly of the gross rental income for basically an answering service. But, property owners pay this "fancy answering service". Plain and simple question, what is the Cost vs. the Cost of not joining?
Powerful Exclusive Co-op Member Benefits
When you become a member of RCFE Excellence Co-op (RCFEXCOOP.org), you gain access to two powerful divisions that are not available to non-members. You totally dominate your competition.
FindBestRCFE.org: "Built-in Multiple Referral Agencies". Benefits of the Co-Op.
Markets Your Home
Promotes your facility to families searching for a home for their loved one. For Members Only: Members will get VIP priority placement and will get a 20% discount when a client is referred. Non-members get charge 100% of the first month's rent and are at the bottom of the que.
Internal Referrals - It's like having 50+ Referral Agencies working for a member.
Member-to-member referrals that bypass "kickback" violations.
Mutual Benefits
Both Referrer and Referree Members get paid.
Would you like to have 50+ referral agencies at your fingertips. You regain control over your census. Better censuses means; 1. easier lower level of a resident's care due to improved marketing for future clients, replacing inappropriate residents who might be needing higher level of care; 2. reducing your liability risk; and 3. reducing staffing problems with keeping higher level of care residents and jeopardizing their license. THIS IS THE MAIN DOWNFALL of facilities. They don't want to lose revenue for one client by keeping that "tough" client, eventually, this is the beginning of the downfall of losing their license.
USTConnectCare.org: The Best part of RCFEXCOOP.org: Providing Staffing Solutions Hub.
The "Uber" concept agency for Owners and Staff.
CEU Training
Continuing education to improve staff skills.
Emergency Staffing
Access vetted caregivers with real RCFE experience.
Professional Development
Keep your team trained, sharp, and ready. Plus, supporting your staff to become LVN or RN professionals.
Extra Income
Staff earn more on their days off while helping other members.
USTConnectCare.org provides:
Our Mission
  • Quickly and effectively train staff with CEU-approved programs to boost their careers.
  • Build an “Uber-style” staffing platform for emergency caregiver coverage — vetted employees with state-approved credentials.
  • Recruit future caregivers from diverse sources to ensure a steady talent pipeline.
  • Support staff in advancing toward LVN or RN roles with possible tuition reimbursement and free housing for major cost savings.
  • Members must sign a Non-Compete, Non-Disclosure, and Non-Poaching Agreement to access the employee pool.
Why This Matters
These two entities—FindBestRCFE.org and USTConnectCare.org—are not open to the public. They are strategic benefits created to give RCFE Excellence Co-op Members a decisive edge in a competitive and highly regulated industry.
Co-op vs. Franchise vs. Independent
Why we Exist?
We’re not just offering resources—we’re offering protection, community, and peace of mind.
The goal is simple:
Don’t run your facility alone. Join a village of owners who watch each other’s backs.
If you're serious about protecting your investment, your license, and your long-term future in this industry—then RCFEXCOOP.org isn’t optional. It’s your strategic advantage.
Those that join will have a MAJOR advantage that those that don't join. Hurry, as territories are filling-up, and are going to be protected. You don't want to miss out on this break through concept for your industry. Once the territory is filled, its gone. No matter how much money you want to pay us.
Become the "First 50" Founding Members while it's still Available and receive VIP Benefits.
Book Your Appointment
When you book your appointment, we'll conduct a FREE Annual Inspection similar to the State's requirements to see how well your doing. Limited Time Only.
Protect Your Business
Gain access to resources, referrals, and emergency staffing.
Plan Your Future
Now that your operation has support of resources, the "What If" is being solved day to day. Now comes, "Then, What". Future opportunities, investment ideas, legacy protection, will continue to seek the answers. Leadership through Luis Gaurano, brings a great advantage to the "village" plus it's multi-facet of experienced owners.
"One board and care owner stands alone like a single twig, easily snaps. Together a bundle of twigs, we are unbreakable."
Ready to take the next step? All Information is protected by HIPPA, and our "Non-Compete; Non-Disclosure; and Non-Pouching Agreement". Click the code Now before we give away your territory to one of your competitors. Territories are being protected. QR code here
Exclusive Member Guarantees
FREE Mock-up State Annual Inspection
Receive a comprehensive facility evaluation worth $300 at no cost.
  • Identifies compliance issues before real inspections
  • Detailed report of improvement areas
  • HIPAA-protected assessment
  • Limited-time offer for new members
One-Year Money Back Guarantee
Your membership comes with our unbeatable satisfaction promise.
  • Full refund if membership doesn't deliver the amount of value your membership fee
  • Demonstrates our confidence in our services
  • Zero risk to your business
  • Membership fee is 100% Tax Deductible
Secure your territory now before competitors claim these valuable benefits. Book Your Appointment NOW. (place QR Code Here)
The Final Question is not "Why Join" it's "Why Not"
More than just protection — it’s a community. A village of board and care owners working together to secure a future.